We do this in a lot of ways. I won't go through the whole routine, but there is one which I found to be most effective for all of our co-op students. We do 17,000 co-op placements a year.
There is a specific set of courses that are taken around how to function in the workplace. They're given to students before they go out on their first co-op work term. One of those is a module on IT. We have had the greatest success in terms of activating the undergraduate population by that one module that is taken by co-op students. I think, frankly, that's a best practice.
The other one is something which the Australians ran into. It has to do with the degree to which the commercialization function has roots within the university. The Australians took all of their commercialization activity and dumped it outside the university to a third party, but they moved it so far outside the university that nobody had enough trust to walk over to them and disclose. One of the main activities I see for a commercialization office within a university is that continuous legwork—networking, meeting people, seminars with graduate students, seminars with faculty members, one-on-one contact. It keeps the communication open so when someone actually has something they want to disclose, they'll bring it to you.
It doesn't matter whether it's commercialized through the university, or the individual takes it outside and does it totally independently, which they can do at Waterloo, as long as it gets done.