In terms of what services were offered then compared with now, it's totally night and day. People are starting to realize the value of—pardon the term that's used a lot—collaboration, in the true sense of the term. Some of the things you're seeing now, in present-day supports, include startups going into Communitech, from whom I believe you heard at a rate of more than one startup a day. There are things such as bringing IRAP officials and such people as accountants and lawyers right in there with them. They're starting to realize that you need to create that whole system
To Mr. Lumb's earlier point, I think there's a better understanding and more of a cachet with being an entrepreneur now. Especially at the University of Waterloo, to be an entrepreneur is the cool job to do, and it's becoming less un-Canadian to make money and be successful. This is certainly a mindset that has changed rather recently.