That's a tough question. It's incumbent upon every company to protect their own intellectual property and their own computer systems. People are starting to realize cybersecurity and cyberespionage are the new frontier in terms of the way some state governments are operating.
One way is education. In 2008 CIPO came out with a great study that said 80% of businesses knew what a patent was, but they didn't know what intellectual property was, nor did they think their business had any intellectual property. A lot of it is an education process, understanding that knowledge and the things you produce, not just hard goods, are valuable.