First of all, thank you for your question. I was starting to despair that none of you would ask me any questions.
Listen, it's an ongoing process. I've actually talked to people at the World Customs Organization in Belgium about this. First, you've got to start with—and I'm sorry, the word in English escapes me—un système de repérage. You have to impart the knowledge to the customs officials: watch out, there's Canada Goose. Some of them may not even know that Canada Goose exists. I hope that's not the case, but...
The reason I'm telling you this is that I've coordinated training sessions with customs officials for certain brand owners, the only reason being to raise custom officials' awareness on a given brand. The problem is this is all done on an ad hoc basis. If you have an established system where you have, first, a registry system where the brands that are interested in having counterfeits of their brands patrolled...they register with that system. Then what you have to do is empower customs officials to seize counterfeit merchandise, not because there's a false declaration on the statement to bring in the merchandise, but because the merchandise is counterfeit in and of itself. Right now, they don't even have that power.
Then you have to get into a process of detaining the merchandise, because you have to respect due process. What if the merchandise isn't counterfeit? What if it's grey goods? You have to get into a process of detaining.
I think it would go over the six minutes you're allotted to speak with me to talk about that.
Finally, Mr. Spreekmeester raised a point that is very important, a question that has been raised in a number of fora, including the World Customs Organization, and Union des Fabricants, in France, which is the mother organization of a lot of brands. What do you do with destruction? Who pays for destruction? When do you destroy? Their reflection is getting to be so advanced that they're now considering how to destroy so that it's green. In Canada we don't even know that destruction exists.