We are. We just piloted a program with ACOA across New Brunswick. Essentially, we've developed university enterprise models assessing the quality of entrepreneurship on campus at universities and colleges across the province, based on best practices across the world.
Just to echo Mr. Barber's comments, it comes at the institutional level. It's having industry, entrepreneurs, and alumni involved with policy, and entrepreneurs in residence bringing them back into the community. It's about programming within the institution. I think what we often forget, and what American universities have that I don't think a lot of Canadian ones have—maybe St. Francis Xavier, the University of Toronto a bit more, and the University of Waterloo a bit more—is a sense of community culture among the students themselves. They have the student clubs that create that sense of fellowship.
What Startup Canada is going to be investing in across the country is cultivating that student enterprise on campuses across higher education. It will be connecting entrepreneurial communities, investors, and entrepreneurs with institutions.
It's a really difficult one to tackle. It comes at the institutional level. How are these higher education institutions incentivized? But it is also how we empower, inspire, and engage young people in their own education through experiential learning opportunities. It's trusting them with their own education.
I see a big role for Startup Canada in this area moving forward. This project we did with ACOA and the New Brunswick Business Council, which is a council made up of the top entrepreneurs in the province, will really set the tone for the work we can do in terms of creating almost a competitive climate for institutions across Canada so that they increase their ambitions to be more entrepreneurial. It will also increase awareness among young people that they should consider the entrepreneurial capacity of universities when choosing where to go.