That definitely is the sixty-four thousand dollar question, there's no question.
I think one of the ways you do it is that you actually work on issues and problems that matter to Canada, and you do that very explicitly. Then you do it by designing your approach with complete understanding of the value chain that you're trying to plug into, so that you understand actually the way in which deployment will be successful right from the beginning. If you wait until the end, it's too late, and you end up trying to stuff it down people's throats as opposed to having them very receptive and willing to take it up.
I think those two things by themselves would make a major, major difference.