I'm sorry if I disappoint you by giving you a rather limited answer, as it's a program that's run by one of my colleagues.
My understanding is that it's essentially aimed at getting kids their first job. So it's an internship, but it's also focused on students with a background in the ICT field, so if you put them in periods of work with small firms they can help them improve their web strategies.
My understanding is that they are targeting 400 students and 400 SMEs per year, and it's been running for a number of years.