My experience is going to be much better with the ICT industries, since that is part of my portfolio, rather than autos or airlines. Aside from the general economic downturn, there has been a gradual diminution of manufacturing in Canada, because there are offshore, lower-cost countries, like China, that are able to make more and more of this gear at affordable prices.
We also see that software and services are increasing as a proportion of our GDP. So it's not just in manufacturing; it's also in software and services. You want to make sure the creators of these kinds of products and services are using ICTs to the extent possible to create new products or reach new markets.
If you are selling software, you could do it entirely online. You don't have to ship a product across a border, other than in digital form. Services may be also something that you can provide, such as health advice or educational services. We increasingly see these offered online. Moving up the value chain and making sure the processes and products are as innovative as possible are important for manufacturing. But there are also opportunities in the other types of economic activity.