I think it's difficult to look to the government to become the advertising agency for all things Canadian, outside of Canadian cultural content, which is treated differently. Part of the challenge is trying to find out where the electronic world really differs from the physical world. I know in certain sectors of the economy the industry associations promote Canadian products with the client group. I know the Canadian forestry industry promotes wood products to Japan and tries to help their industry sector that way.
On October 5th, 2011. See this statement in context.