Thank you Mr. Chair.
Ms. Campbell, I'll stay with you on the same idea but more local.
I have a background in my business career as part of a consumer protection agency that had its own enforcement and what not in the province of Ontario. We dealt largely with the auto industry. The biggest problem we always had seemed to be finding a way to set a common set of standards by which we could assess or appraise who was dealing truthfully and who was not.
When you talk about a sweep of advertising, do you gear your advertising enforcement more to the manufacturer or to the retailer? Or is it across the board?