The volume of complaints that we receive I think speaks to Canadians' willingness to come forward. As I mentioned, it's about 15,000 annually.
Our challenge—and it's the challenge that our partners to the south, the Federal Trade Commission, face as well—is doing data analytics of those complaint trends, working with law enforcement agencies to see whether we are dealing with a criminal problem or a civil problem. We have authority under both regimes. Is it something that's connected to organized crime, or is it more about misleading advertising by a large corporation? We're guided by that complaint database.
We're also guided by competitor complaints. One company, which is often represented by counsel, will come to us and complain about what their competitor is doing. We are not obliged to act on those complaints. We consider it. We do an initial investigation to see whether we've already been active in that industry, and then try to pick our cases very carefully to have maximum impact, as I was saying at the outset.