In answer to your question, as my colleague Ms. McDonald mentioned, I would say that three companies in Canada have 90% of the market, and Canadians pay some of the highest prices for mobile services in the world. The government therefore held an auction to allow other companies to enter the market.
As it now stands, there is a case before the courts with regard to something one of these big companies said. That company claimed it provided better service with fewer dropped calls compared to the new entrants. That is what the company claimed. However, our investigation revealed that it was false advertising. This kind of advertising really strikes a chord with consumers. Indeed, for them, the cell phone is increasingly becoming their tool of choice for work, for personal business, for social networking and for Internet access.