I guess I'm thinking about small business in particular. You mentioned that 70% aren't connected today. I think your opening line was that Canadian business is not online. I'm not chipping away here; I'm just trying to understand how we as a committee add value to a study or to a report of some sort, to bring value to small business. You've got 70% that are not online or not connected. We've heard about tourism, heard about some other ideas. I can see some of those perhaps having an opportunity.
If you've got a small business where an entrepreneur, somebody who's got a vision for a business, and is driving their business every day and doesn't see the value in it.... We've got the infrastructure pretty much in place across the country, I would think from everything I understand of it. It's just a matter now of developing, rounding out the connection across the country. But if you've got small businesses that don't see it.... I understand what you're saying. How do you motivate 70% of the people who don't want anything to do with it because they're saying it just doesn't bring value for the cost, for the dollar, to their business in their community?