First of all, you'd be right to point out that people are moving from feature phones to smart phones. About three years ago, one-third of Canadians had smart phones. Last year, it was over 50%. If you look at the 18 to 35 age segment, it's over 75%. So you can see where the trend is heading. Most people now are switching to smart phones. For that, we need more capacity. To satisfy that capacity, we need more sites.
I would tell someone to try to sell his house if he had no wireless coverage. Good luck with that. The younger generation of 18 to 35, a lot of them don't have land lines. They depend on wireless coverage. They depend on wireless coverage not only for phones but also for 911, calling an ambulance, or calling the police. That's why this service is essential.
As to how the tower or the site looks, that's what the protocol is there to help us with—to identify what our members can do to satisfy the specific needs of different communities. I can expand on this, but I want to be respectful of time.