That's a very good point, and it's something we're mindful of. Part of the survey that we undertook with StatsCan involved sitting down with specialists to try to have as broad a scope as we possibly could and as big a sample as we could in order to better capture that digital technology or that digital environment you referred to.
As you mentioned, it's moving extremely quickly. One of the things I like to say, for example—and we're forgetting about this—is that the iPad was launched in the spring of 2010, so things have changed dramatically ever since. The digital ecosystem, the cloud, has changed dramatically.
How people use the various applications is something that was not foreseen when it was launched just a few years ago, and as for where it's going, your guess is as good as mine. Because I think what technology, especially information technology, has shown in the past is that we don't necessarily know what's going to happen in the future, which is quite exciting in and of itself.