There's been a lot of focus on the stats, and I do get concerned when I read some of them, because I don't know whether they capture the full picture. I look at the 8% sold online versus 18% sold online. Even the phrase “sold online” nowadays is something that I'm curious to get my head around what it means. If I reload a Tim Hortons card or a Starbucks card online, I still go to the Starbucks or the Tim Hortons and use the card. Is that considered to be an online sale?
On April 25th, 2013. See this statement in context.