I would add that what it does is make us better retailers, because we have to think outside the box on everything. You talk about the technology and the information you put in your systems: everything is cleansed and everything is looked at.
We're constantly looking at cost and constantly innovating to try to lower our costs, because this e-technology brings in a whole lot of competitors that we didn't have before. We're becoming better retailers just because we're exposed to that, and we know everybody else is, so we have to do better, and that makes us better.