To be honest, it was all word of mouth.
We started out in Ottawa. Actually, it was the clients there who found us online. They asked us to do specific things, such as help them ship grocery orders. They educated us and showed us how to supply them. Then, we worked with influential people in those communities to meet their needs.
Now, several years later, we send all their grocery orders by plane, or by boat in summer. People have very specific needs. They often buy a freezer, and we fill it with non-perishable items and then send it by boat or plane. That is what takes up space during the transport.