We did not. We basically built it with whatever funds we had, and built it slowly and gradually. Certainly, we've been asked a few times and we've looked around, but there was certainly nothing that came out with flashing red lights that said, “Please join here, apply here”.
A lot of my colleagues—there are a lot of successful colleagues—like Grocery Gateway and Mollie Stone's Markets, have gone online. Those are all in the same boat and built it as a necessity to grow their business, but certainly, there are a lot of others that are interested and just don't know how to get into it.