I don't mean to repeat myself, but I think a lot of it is inspiration. I think we have to tell the story of Canadian business a little better.
Now that Shopify is a successful business, I feel that one of my responsibilities is to help other Canadian entrepreneurs realize that you can build a company and you can stay in Ottawa and you can stay in Canada. I think the same thing goes for these retailers. I think we need to tell the story of how François had gone ahead and used the Internet to expand his business beyond anything they believed possible 20 to 30 years ago.
There's a great business called Canadian Icons, out of Aylmer, Quebec, that sells Canada Goose jackets. If you order during a snowstorm, they'll deliver to you by hand within 90 minutes. They're a multi-million-dollar company established for less than one year now. They were inspired by other Canadian companies doing a similar thing out in Vancouver. I think we need to inspire more, we need to tell their stories more. We don't have too many massive Internet home runs here in Canada as they do in the States, with Amazon and Zappos, companies of that sort.
Frankly, Canadian Tire started selling online only a couple of years ago. We were selling online before they were. I think a lot of it comes down to just inspiring them with different tools and inspiration. Things like the Canada Post E-commerce Innovation Awards, which started just last year, will help, but we still need to do more. We need to show them that these success stories are out there.