The original business model was just to be a snowboard retailer. We basically blogged our way through building that snowboard retailer. When we got to the point of selecting an e-commerce platform, we were especially verbose in terms of our disappointment with what was on the market. So the idea to actually become a software company only happened after we built our own software to sell these snowboards, and we had all these different people from all walks of life from a small retailer in the ByWard market to people who were looking to set up a pure click online store asking us to license the code. That's when we discovered there was an opportunity.
In terms of the technical know-how, I think there is no better place to build a technology company than Ottawa. We have three amazing universities. We have more Ph.D.s here than anywhere else. So the technical know-how was easy to acquire and easy to retain despite the winters, and otherwise we haven't had any trouble on that side.