I want to move on, if I could, to Ms. Cukier.
You talked about disaggregating to find out where the successes and failures are, which led me to think about the question, where are the successes and failures?
Where are the successes when you talk about that, when we're looking at e-commerce? What is a model of success out there for you? What is a model of failure? What does that look like?