What they're purchasing and how they're purchasing is effectively “showrooming”. That is the terminology commonly used, where people like Amazon encourage you to go to a retail brick and mortar store, try on that shirt or piece of equipment and then effectively scan the bar code. They will provide even a further discount than the best possible price you can find online. That's the way people are purchasing; it is becoming a showrooming option out there.
They're finding that it's not just main street that's facing this. That's why a lot of the multinationals have gotten into the e-commerce world. Most of them have a site where you can go shopping, etc.
You're absolutely right that the technology has offered great opportunities and advantages to shopping on your own time. Take a look at Seoul, Korea, where you can stand at a subway station and on the wall immediately behind you is a supermarket aisle made up just of a photograph that you scan with your phone to make a purchase. You literally scan Coca-Cola and order six Cokes and any of the other supermarket initiatives, then you cash that purchase out through your phone and that material is delivered to you the next day, or sometimes even the same day. It's that convenience, the importance of personal time where people will do this stuff while waiting for that new train, that's all coming down the road.
Once you've got the technology and once you've got the—