Honestly, I don't know much about the U.K.'s program specifically, but I think just from what you've said I'm actually quite excited about the idea.
I think one of the things that have really been lacking—and it's probably something I've assumed that business should drive, but perhaps government has a role as well—is that the vendors of cloud services haven't done a very good job, in my opinion, of selling the business value of what they're offering to businesses that don't necessarily understand IT.
Traditionally, companies have had to have a technology-minded person who knows what the company needs and goes out to the market and tries to figure out what's available rather than having cloud services communicated in the language of business. If you're running a real estate agency, you shouldn't need a huge on-staff IT department to understand how to get your team set up with a fleet of iPads so you can be responsive to your customers at open houses on Sunday. Selling cloud services from that perspective and using the language of business, and putting those in some centralized place where companies can see what's available and try it, I think is a fantastic idea. I think adoption would skyrocket.