Good afternoon.
Thank you, members of the committee, for inviting us to your hearings on e-commerce. I'm pleased to share with you today what we see happening in the marketplace and then to describe what we are doing to help increase the use of e-commerce by SMEs.
For those of you who are meeting us for the first time, I'd like to explain briefly how BDC helps Canadian entrepreneurs. At BDC we know the market through our relationship with 29,000 SMEs. We offer financing, consulting services, and venture capital from more than 100 business centres across the country.
In 2009, we were asked by the Government of Canada to find ways to help increase the adoption of information and communications technology (ICT for short) by SMEs. As a result, we have some data and information that may be of interest to the committee.
I would like to begin with what I believe is helpful context for conversations about e-commerce. As you have no doubt heard, Canada's economy is less productive than those of its peers. There are many reasons for this, but when experts try to explain why this is so, most of them point to weak business innovation. The solution is for all businesses to become more innovative.
And when we say innovation, we don't limit ourselves to the usual definition of high-tech firms backed by venture capital who are developing new and radically different products like the PlayBook. All firms can be innovators.
We define innovation broadly and comprehensively. It starts with incremental improvements to existing products and services and takes a variety of forms, either new products, new services, new processes, new business models. The breadth of potential innovation is worth repeating, encompassing, again, improved products, services, processes, and business models. Investments in ICT, which includes e-commerce, are a kind of business innovation.
As a final note of context, when it comes to ICT, Canada has room to improve. Our businesses invest $2,400 less per employee per year in computers, software, and training than their American counterparts do. This is a gap that we need to close.
By happy coincidence, I have new data, freshly released this morning, on the use of ICT by Canadian SMEs. The news is not all bad from a survey of 2,000 Canadian entrepreneurs conducted by Montreal's CEFRIO organization, a think tank group on IT adoption.
Allow me to share three broad findings. One, the general trend line is high: almost all Canadian entrepreneurs are using the Internet. Two, when we talk about using ICT, it appears that size helps. So size does matter in terms of adoption. Three, entrepreneurs are clear about what the barriers are.
First is the trend, and here a striking 93% of Canadian SMEs are connected to the Internet. They do not use it for everything, though. Most of the use they make of it, about 70% to 75%, is for banking and buying provisions. Far fewer use it to sell their goods and services online; in fact, only 18% of those surveyed did so. Even fewer, 15%, use it for marketing purposes.
Regarding scale, there are discernible differences between small firms and medium size firms. Of firms with between 5 and 99 employees, 17% use ICT to sell goods and services online. But if we look at firms that have between 100 and 500 employees—what experts categorize as medium size firms—this rate jumps to 30%.
Regarding the challenge, entrepreneurs point to lots of obstacles to investing in ICT for their firms, but two dominate. The most-often cited is insufficient access to financing. Nearly a quarter of all entrepreneurs point to this. The second most-often cited barrier is the shortage of qualified or specialized people. One in five cites this.
To recap, then, most firms are online, but more could use it for selling and marketing. Two, size helps, as medium size firms are more likely to use ICT than smaller ones. Finally, the most important barrier is insufficient access to financing.
I would now like to turn away from statistics to tell you the story of one of our clients. His name is Larry Cox, and he is from Mississauga. I think his story is quite instructive.
Larry's firm is the Polaris Transportation Group. It's a traditional trucking company. The problem was that Polaris had outgrown its computer systems. Also, customers had begun to demand things such as real-time tracking of goods, which Polaris was not able to do. The choice was clear: either stick to trucking or become a logistics company. So Larry made a decision. He got advice from an IT expert referred to him by BDC and bought a new computer system tailored to Polaris's needs. The result was greater efficiency and a very substantial increase in sales.
As you can imagine, Larry is smiling these days. He says: "I have gone from fear and trepidation about technology to embracing it, and I'm very glad I did." It was difficult, but the right thing to do. It transformed his business and made a small part of Canada a little more productive.
It is with entrepreneurs like Larry in mind that BDC announced two days ago that we have earmarked $200 million for loans to help entrepreneurs invest in ICT. We have also launched a series of new consulting services aimed at helping entrepreneurs identify, plan, and implement their technology investments. Many of our tools and consulting services are available online at bdc.ca. These include free assessment tools to help entrepreneurs take stock as to where they are in their use of lCT in general, and the Internet in particular.
We can't solve the problem alone, but we can offer funds and expert advice to help entrepreneurs buy and use the hardware and software their firms need. For ICT financing, we'll speed up and simplify the processing of applications. And because using short-term financing can reduce a firm's working capital, we'll allow entrepreneurs to pay back the loans over four years.
BDC sees a world of opportunity in defining innovation broadly and comprehensively. We see investments in ICT as an important kind of innovation.
Canadian entrepreneurs are using the Internet but not to its full advantage. Given the fact that most SMEs have fewer than 20 employees, they are the firms that need help investing in ICT. By the way, these businesses account for 80% of firms in Canada.
Finally and fundamentally, we believe that ambitious, innovative entrepreneurs like Larry Cox are critical to building a more productive, competitive, and prosperous economy. Simply put, Canada needs more Larrys. In fact, we need tens of thousands more. Our aim is to find them, support them with financing and advice, and hold them up as examples for others to follow.
Thank you very much for the invitation.
My colleague, Pam, and I would be delighted to take questions.