I'll start at a high level and then ask my colleague to complete it.
Fundamentally, what we're trying to do is based on three pillars. The first one is about how we can increase awareness around the benefits of ICT for the competitiveness of a business. This here, for instance, is an IT guide on how to leverage IT for basic issues of your business. It's a free guide of 30-some pages. The interesting thing is that it's all based on real-life stories of other entrepreneurs and how they've leveraged ICT for marketing purposes, how they've leveraged ICT in terms of customer relationship management and for productivity enhancement. We try to connect the dots between what ICT can do and how we can help boost the top and bottom lines.
There are other initiatives, and we're working on the various content campaigns right now. Through conferences and workshops we're talking to our employees. As an example, we're training all of our account managers on the benefits of ICT, so they can have a structured discussion with their customers when they meet with them locally. There are various tools that we're trying to leverage just to increase a tiny bit the understanding around the benefits of ICT. If they are starting to be interested and they say that because of competitive pressures, etc, they understand that they need to do something, we've also developed some tools around improving consideration of ICT. For instance, we have a free online assessment where they can test their website. They'll get a free assessment of how their website ranks within minutes, of 10 to 15 pages, depending on the complexity of the website. That's an example. It also identifies for free some of the strategies they can put forward to make improvements.
If they say they need to go further on this, we've developed a group program at a reasonable cost that allows them to go through the basics of IT management to get a clear action plan for their own business. It's a mix of training and private consulting. These are examples. If they say they need to implement the plan, this is where the financing and consulting programs come in.
Pam, do you want to add anything?