Thank you.
That's quite correct. As we look at the value chain, as you quite rightly identify, new people and new companies do come into the space and many of them are very innovative. Here I'm thinking of the telcos, of course, but also of the many product companies and technology companies. What's interesting is that they attack problems in a different way from the companies that were already there, so I think it's going to create a lot of interesting opportunities that we may not have anticipated.
At the same time, there's a need to make sure that the rule set is sound, so that we don't have cowboys but have people operating in a solid framework. That comes to the other point, which is making sure that we set standards. If we don't set standards, if people don't understand what these are, it's difficult for people to work within a frame.
Our point, really, is this. As we go into this new space with all of these new entrants—all of the different technology companies and others—it's important to have a standard framework they can work within, allowing them to deliver the innovation we all want, and hope for, and expect. At the same time, it's important that they stay within the boundaries to ensure there's a high sense of confidence in electronic business and electronic commerce. So standards are key.