Thank you, Mr. Chair, and committee members, for asking KPMG to come here today and share some of our insights with you.
Prior to the meeting I did distribute in both languages our 2011 report for Canada on mobile payments. I believe members should have that report as well.
The survey that we did was global in nature. We had approximately 1,000 executives from around the world, representing financial services, telecommunications, technology, and retail industry organizations, provide us with their insights on the barriers and opportunities to moving forward with mobile payments. So it's quite an extensive study. I'll briefly share with you the four different types of mobile commerce components that we were talking about.
One is M-banking. M is mobile, so it's about M-everything. M-banking provides you with direct access to a subscriber's bank services on a mobile device.
M-ticketing, which many people will likely be aware of, is where you actually purchase, let's say, airline tickets, and a boarding pass arrives on your mobile device and you can scan it in to gain access to a flight.
M-commerce really is about payment over the Internet. Unlike the banking side, it actually uses service providers like PayPal and Google Checkout, which have your banking information and will complete the transactions for you.
There's a new type of capability that is emerging that we call M-wallet, which is really a chip embedded in your mobile device that will have near-field communications capability. In other words, when it's close to a retail device in a store, it can actually communicate and share that payment information. The M-wallet, however, can also contain a lot of information in addition to banking information. You could have a range of credit cards, debit card information, and possibly driver's licence and other information on the mobile wallet. So there are some very interesting developments beginning to occur in that space.
What we heard from executives around the world is that they believe that mainstream adoption is somewhere between two and four years away. In the Canadian context we're hearing that. It's actually our position that it will be sooner than that; we believe that we'll see mainstream adoption within two years. Looking at our report and seeing the level of activity in this country right now in this space, we believe that it will occur just that much faster. We think we're really at a tipping point now.
When you look at our global study, you'll see that Asia is definitely leading in the adoption of mobile commerce, followed by Europe. While Canada is not leading, we're following the same pattern, wherein there are cards out there today like debit cards and credit cards that have near-field capability that you can touch and tap. We have seen one of the banks, the Bank of Montreal, put a sticker on the back of a mobile phone that lets you touch and tap and do a credit card-type transaction. Now we're beginning to see those chips actually embedded inside of mobile devices. We're moving down that trail as well.
We have some examples in the report that are actually quite interesting. For example, in Malaysia we see Maxis FastTap, where Maxis works together with a bank and a cell phone company, Nokia, and a terminal company that actually does the reading of the transaction at the retailer to actually complete the transaction. There's a full virtual capability in place in Malaysia.
We're seeing something a little different too. We're seeing what we call carrier billing. The example we use in the report is in Kenya, and we're seeing it emerging in Afghanistan as well. A company called M-PESA, a telecommunications company, is basically enabling the subscriber of the telephone to do banking transactions with his or her phone. This is without a bank account; this is using the telecommunication carrier's account. So you can roll up your payments basically through the telephone system and pay the telephone company directly. They have over 13 million subscribers currently in Kenya and are basically the dominant bank, in effect, from a retail perspective.
You can see how the world can change very rapidly with different entrants in the markets.
When we asked executives about the drivers behind this market—what's going to cause people to go over the edge and actually use these products and services--the primary items they focused on were on convenience of adoption. If it's easy to use, people will actually adopt it.
What is interesting is that this result is a little different, or somewhat contrary to an earlier study that we did, in which consumers said that security and privacy were the big issues for them. So here we're seeing global executives who are likely a little more comfortable with technology and who've had a little more time with it saying yes, but at this point we think we can solve those issues. It's all about convenience. If it's easy and fast to use, then people will begin to use these capabilities and services.
The other thing that we look at is the overall value chain. Mobile payments are in fact changing the value chain and so they are, in many ways, disruptive to the way things are today. If you look at the current value chain in the industry, in the credit card and the payment industry, we have very specific players today. We have the merchants; we have the credit card providers; we have the credit card companies; and we have the banks that actually play a role by issuing credit or handling the transaction. With mobile payments, we now see some new entrants, in particular the telecommunications companies, as well as technology companies, with all of these devices. So there are lots of changes afoot.
When you start to look at that, you have to say that we need to be well aware of those changes and determine how those players can play in the space and make the space work effectively.
There are lots of positive things emerging now, and about to emerge, in the Canadian context. As we stop and look at this overall, we are finding that there are really three ways to move into this space. One is through collaboration, and I use the Malaysian example, or Maxis FastTap, and the group of companies that have worked very closely together to produce a solution. There's the service provider model, such as M-PESA in Kenya, which is one implementation. And then we have joint ventures, such as the one that Rogers and Visa are now looking at in Canada.
I think one of the challenges here is that many complexities could arise if different approaches and different implementations come out of this. I think it's very important that we watch carefully and make sure we don't end up with a smart phone for every credit card that we own. We don't want as many smart phones in our pockets as we have cards today. So the whole concept of working together is key.
We come back with three recommendations.
First, develop a standards framework to make sure that this kind of commerce will flow very smoothly in this country and with other global players, which is very important overall.
Second, really focus on policy. Given that we have these new entrants--the technology companies, the telcos--it's very important that we enable innovation and not stifle it with tight rules and tight regulations that won't allow those players to play. So there is a balance between these two things.
Third, we need really solid education for businesses, consumers, and citizens in Canada to ensure they understand what they're doing when they're using these types of capabilities, as well as to really drive adoption, because we think, at the end of the day--