When it comes to the most senior leaders, most of them are actually brought up with years and years of experience in the industry. It's very hard to train someone from a different industry to come into the video game industry as a senior executive, because it is such a specialist field. It's a unique blend of artists, engineers, animators. Our media form is kind of the intersection of math, science, and art, if you like.
These people are highly specialized, and these senior people are few and far between around the world. Those best and brightest are the people we need here to help educate our workforce and train them, so that in turn, when they have 10 years' experience under their belt, they're ready to be that next executive producer on a half-billion dollar franchise, for example.