If we had a crystal ball, well, that would be a whole other story. I think what's interesting from the game industry point of view is that it's not just about technology. I really view games and the game industry through three lenses. One lens is technology, which is chips and hardware and all that kind of stuff, and the prediction is it'll be smaller, cheaper, and faster, just sort of an upward, Moore's Law type of trajectory.
Another filter or lens that I look through is the business lens. I think the game industry in particular has massive amounts of innovation with regard to business models. Following this discussion we were having about free games and so on, look at the movie industry, which has completely collapsed based on the shift that has occurred because of digital and online, whereas the game industry has embraced that and has created billion-dollar companies on the backs of those kinds of evolutions.
Then the other filter is from a design point of view, the design and cultural aesthetic. We are really at the forefront of human expression of interactivity, of immersion, and of telling stories through systems that you can play with. So it's not just about guns, race cars, and stuff, but there are games now that touch on a myriad of subjects, essentially, every element of the human condition. So to me the really interesting innovation comes from there. Think of where films were 100 years ago and what they meant to culture, humanity, and society, and we're on the cusp of that from a game point of view.