The magic is games, as cheesy as that sounds, because games are this wonderfully interdisciplinary artifact. You have people from the business school, you have architects, people from the arts school, and the engineering department who are passionate about working and studying and understanding games, and research on games. They go out into the real world and knock on the door of Ubisoft and try to work together.
On February 26th, 2014. See this statement in context.