Yes, in many ways we consider our incubation program as the new MBA, but that's a whole other discussion.
I think it just provides a rich opportunity for people to break through the normal academic silos and reach across all the other departments, because inherently they're just people who are passionate about this art form, and they go seek it out. You would be surprised. You talk to any academic and they will tell you the war stories about fighting with the deans and the chairmen about crossing boundaries, but they did it anyway because they loved it. Then when they go and they talk to a Ubisoft or us and they're so excited. Then money starts entering the academic sphere and it's, oh, oh, wait a second, there's opportunity here for industry collaboration, and like magic it just happens, because games are, again, this wonderful interdisciplinary artifact that people are just passionate about.