It's critical. There's a whole movement towards start-ups, entrepreneurship, where we're seeing a lot of activity, even at the federal level in terms of providing venture capital funds, etc. Not a lot of that comes to the game industry. Games have been in their silo to a certain extent. We have been a successful industry, taking our products to market without the need for venture per se, but there are definitely shifts in the industry that are occurring away from the large console games towards mobile, free-to-play, online, etc. That does open the door to VC investment, etc.
Interestingly enough, in the teams that we support most of the talent is coming from the larger studios. They have their own dreams and ideas that they want to produce. It's not the next Assassin's Creed, and they want to do either ninjas or robots or whatever, so they break free and come to us. The biggest gap in skills that they have is entrepreneurship, just understanding how to run a business. They worry about how a game is going to make money, PR and marketing, all those kind of elements.
They may be a wicked good programmer or designer artist, but completely lacking in entrepreneurial skills, to the extent that over 80%—I think even more—of the Canadian workforce works for the large production studios. Our talent base is lacking in those entrepreneurial skills.
Amazingly it is relevant both to the start-ups as well as in the context of a large studio that has people who are more entrepreneurial. It goes both ways.