In our industry, Africa has a certain growth potential. The fact is that console users are few and far between, and mobile phones are just starting to be used in some countries.
Right now, Canadian companies should pay particular attention to Asian markets, such as Japan, Korea or China. Those countries have huge critical masses of users, and games can be incredibly successful if they break into those markets. Most companies are currently turned toward traditional markets such as England, the United States and Europe. I think we should review our way of producing and marketing our products to Asian markets.