The challenges are considerable. As I said, the industry is evolving very quickly. Methods for monetizing products marketed right now are still being developed. We are still experimenting with those methods. In addition, we must keep the knowledge acquired in this field in Canada.
Earlier, we talked about talent in administration and upper management. It was said that the commercial aspect of the industry had to be more regulated. Unfortunately, boxes are no longer being sold today; virtual products are instead. How can we make our products more known? I have already suggested that a Canadian publishing agency be created to help businesses market their products.
In November 2011, we launched our game ourselves. That same day, 1,172 other new applications came on the market in the App Store. You can imagine how challenging it is for us to stand out from the mass.