For us, it's about educating our members, getting the skill set up so that we have a much larger talent pool that these companies can draw from. It is easier for them if they can work with a local talent pool. If they don't have to go offshore to do it, it's much easier. They're already in the same place. They can come to the studios, they can attend all the sessions, they're there all the time. They're right there in the presence of the actors. That's always preferable to them. Also, as far as pricing is concerned, we're very competitive. For example, I work in London and Los Angeles in the same industry. The prices there for talent are significantly higher.
I think it's just a matter of awareness within the industry of the fact that we are doing these programs within the industry, that we are creating more talent here, talent that has the experience to be able to go on to a set for a video game and deliver the goods straightaway and be the rival of any other nation on earth in that regard.