It is primarily, as we said, education of our own members, of getting them all up to the level where they can all walk into a sound studio tomorrow and deliver the goods straightaway in a very quick and efficient way. Other countries have programs where they are training their own actors. We also have to fight against the celebrity status that other nations have with their performers that we haven't yet attained in Canada, but I can say that is changing thanks to video games.
A couple of examples would be someone like Elias Toufexis, who was in Deus Ex, or Michael Mando from Far Cry 3. Anyone in the gaming world anywhere on the planet knows who those two actors are. So it's finally Canada getting a star system without those actors having to leave the country, unlike the Jim Carreys or the Mike Myers who have to go south of the border to make their names.