Following up on your earlier point about the transferability of skills, whether it be into aerospace, simulations, or high-end programming for database and other technologies, Mr. Leef was asking about excellence and about reputation. Maybe it perhaps hasn't gone through the general public, but certainly within the industry itself Canada is very well known as being a centre of excellence for development, so that's great. That's the first battle, because people have to want to come work here. It's great that the Videogame Awards try to actually break out of the mould and reward those Canadian achievements, certainly because there's another wall that has to be broken down in regard to people viewing a job in the video game industry as a career rather than something you do when you're young before you get your adult job, because it's absolutely not that. That's one thing.
We also have a gender barrier there in terms of the industry itself. There are still not enough women working in the industry. People are always constantly shocked about the percentage of female gamers. Of course you've done research on that, so what is the breakdown between male and female gamers?