Sort of on a different vein here, I think it's impressive that you have the third largest video game development in the world, particularly when you look at the global players you're up against. It's neat.
Interestingly enough, one thing that I shared with my son after the testimony at the Canadian Heritage committee that he didn't seem to know, and he's immersed in this stuff to the point where I'm constantly trying to kick him out the door....
Is there a labelling or a marketing strategy? It's great for us here, and I think a lot of us go, “Wow, that's interesting”, but when you're so big and such a prominent player in the world, why does the average Canadian not really grasp that just yet?