Mr. Schmalz and Mr. Carrier, I'll have you answer this question, and I'll have another quick one for Mr. Smith before I sign off here.
With regard to brand protection, how serious an issue is it? Say for example, if you have a Batman game that doesn't perform, how does that affect the overall brand of Batman and what could be a potential risk for a video game industry?
I don't think people understand the consequences, but there's nothing worse than buying a video game that sucks. I'd like comments on the exposure of brand and how important it is to protect that.