Today we consider that it is, and pretend to be that because of the concentration of talent that we have.
If we go back, it is about universities, colleges, academic training, being on the edge, and having that culture of academia. It's also about creativity. It's about having, in a sense, that je ne sais quoi that you find, and it's that sort of spark that created Cirque du Soleil. You have that sort of creative spark in Montreal.
It also comes because there are lots of different influences in Quebec and in Montreal per se. It is an immigrant city, so you have people coming from all over the place and that sort of adds to the mix. So the mix is academia, creativity, culture, and technology also, because there are lots of high-tech industries.