I think it's the level of expertise and rarity, also. This is a fairly young industry, so we don't have many people who are, for example, the creative director type. There are not that many of these guys out there who have created high-level games who we could hand a Batman franchise, for example, that they would do.
It's expertise and it's also the fact that they are few and far between. For example, for our Chima online game with Lego,we had to get a network programmer from Korea where obviously connected experiences are very much advanced. We needed that one expert. There was one guy, almost in the world, who could do what we wanted because he had the experience in that field.
These are very targeted individuals, and once we do find them, we want to get them in as fast as we can.