When I came into this position, a colleague of mine who also ran a professional degree gave me some really good advice, which is that my program needed to be industry-relevant but also had to be research-informed.
If you build a program that only responds to industry, you end up reproducing that industry, and in the case of the video game industry, reproduction is not a viable option. You can't produce the game that somebody produced last year. You can't do that; this is an industry full of innovation. It comes in our program and in programs similar to ours from the blend of research and industry.
On the industry side we have a program that has a lot of industrial input, in the projects and in the internships. But we also have the input of our four universities and the global research community to create the new knowledge, the new approaches, and the new ideas. Quite frankly, the heads of the young people coming out of graduate degrees are bursting with new ideas.
So it's in that blending and making sure that it's industry-relevant but also research-informed, so that you are advancing the industry and are pushing it forward with your new graduates. That is really the distinctive and the absolutely important element of running something that is not vocational but professional.