It absolutely is. Intellectual property is one of the most valued intangible assets of many companies. You can lose a factory if something negative happens in terms of a natural disaster. Having damage to your brand is something that's very difficult to withstand, so they're extremely supportive of the measures the government is bringing forward. In fact, they will actually be paying in. It's a system that actually balances the government playing a role, establishing a framework, and —as the gentleman from the CBSA noted—rights holders will be paying to participate in that system and be part of it. That's an indication of just how valuable it is.
One statistic that always strikes me is that there are over a million trademarks registered in Canada. That really tells you how valuable they are to the companies that register them.