This really points to the benefits of being part of an international system. On its own, moving Canadians from 15 years to 10 years means that they have to apply five years earlier. On the face of it, it doesn't look like a benefit. However, if you're maintaining a portfolio of trademarks in many jurisdictions, you want them all to come up at the same time, so there are benefits in being able to manage a portfolio without having trademarks coming up for extensions at different points in different jurisdictions.
The norm internationally is 10 years. We couldn't move the world to 15 years, so we had to move to the international norm of 10 years. It's from that portfolio basis that the benefit and the efficiencies come.