Efficiency, absolutely. The efficiency gains will happen, especially with companies that want to enter other marketplaces. For example, right now if a Canadian company wants to sell products in, say, three other countries in Europe, they need to get lawyers in those countries. If they want to sell in South America, they have to get lawyers in South America. They have to know what the language is. They need to complete their registration package in that language, and they need to hire a lawyer in each of those jurisdictions.
By virtue of the fact that we've joined the Madrid Protocol, there will be a single stop in Canada or in any other country in the Madrid Protocol: one application, one fee, one language, and the ability to seek protection wherever the Canadian business wants to do business.