I'll start, and I'll allow Darlene to add onto it.
Generally, for large corporations, the advantages to them will be immediate, to the extent that you have companies right now that are protecting their trademark in many jurisdictions, and then do that through the Madrid Protocol, and then are required to do a special process for Canada. They will no longer have to do that. They can just do it as part of their regular Madrid Protocol applications.
In terms of the benefits for small businesses and medium-sized businesses, I think you have to take a step back in terms of looking at what export markets those companies are going into. Everyone would agree that in Canada we need to grow our businesses better; that's the cornerstone of our innovation policy. To the extent that you're facilitating and making it easier for those companies to make the decision to not only sell in Canada, but to sell abroad, being a party to this system can only encourage them and benefit them in doing that.
It makes it easier for them. It simplifies it. There was a great part of the parliamentary debate that took place on April 7, before the committee. Madam Rempel was talking, and she quoted an IP agent who was part of our 2010 consultations. He talked about what he's doing. He has exclusively small businesses as his clients, and they would inevitably come in and talk about, after they protected their IP in Canada, how they would do it internationally. The quote was, “When I advise that we cannot do so without use of a local agent, the cost for which can be quite substantial, many of them decline.”
The fact is that often the difficulty of seeking and acquiring protection abroad is enough of a disincentive that a company may decide that it's not worth it, and stay in Canada.
I'll turn it over to Darlene to talk to you on the reduction of the paper burden, which is obviously a cornerstone of these treaties.