So now with the Internet and what's available online, if you go to the website for trademarks, Canadian Intellectual Property Office—www.cipo.ic.gc.ca—it really provides a step-by-step way of searching trademarks and applying for one. It really makes it look like somebody who is starting up a small business with an idea in mind and a trademark in mind can actually go through the process themselves.
So I would like you to tell me why going through the process online would be insufficient, if all of the steps are followed on the part of an applicant.