I want to highlight that this is a structural issue, the fact that 90% of the market is controlled by three entities. Part of this is that the spectrum made available to new entrants was capped rather than set aside in the most recent auction. Furthermore, Rogers and Shaw have been permitted to sit on new entrant spectrum rather than reauctioning it. The cumulative effects of these developments on access to capital, investment, and customer acquisition for start-ups is significant, leading to what appears to be a cascading effect that has led to the loss of two new entrants.
I'll end by mentioning that we're not just talking about existing new entrants that are having difficulty competing because of these high roaming rates. There are also players like Ting, for example, a company in Toronto that wants to come into the market. It delivers service in the U.S. at very cheap rates, but can't come to Canada because it's being blocked by the big three. So it's not even just the entrants that we have. A range of companies want to start up in Canada, but can't because they're being systemically blocked, and that is—