The one thing I would say is that since the mass saturation of personal computers, and now, with the increasing saturation of smartphones, people are spending. It used to be that you would spend $2,000 for a laptop and $200 for a mobile phone. Well, now you're spending $1,000 for a mobile phone and $500 for a laptop; and they're everywhere. We are all obsessed with the technological facts of our lives.
The consumer is far more educated. Some of the games that have been played in the past on the consumer side, such as the software/hardware dog-chasing-its-tail-in-order-to-drive-money-out-of-the-consumers'-wallets which we've just described, I don't think people could get away with today. People are more informed and have better understanding than ever before.
We're all exposed. We know what data plans are on the wireless side. We know what behaviour drives up our costs on the wireless side. People are getting more and more educated, and with information and knowledge comes power. With the power of an informed consumer come reacting market forces. With reacting market forces comes greater innovation. It's a good thing.